
Katy Perry: The Video Game

January 17, 2012

Katy Perry and her Sims counterpart
Katy Perry is teaming with
Electronic Arts for a special edition of the long-running video game
The Sims, as well as additional, Perry-themed content. In a collaboration with the Pop singer, the company plans to develop multiple
Sims games with "Katy Perry themed in-game content and virtual goods." The first release will be a collector's edition of
The Sims 3: Showtime, due out in March, with Perry featured in the ad campaign for the game.Perry also will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in
The Sims games.
"Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims," stated Steve Schnur, Worldwide Executive of Music for EA. "Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit 'Hot and Cold' featured in The Sims 2 series quickly became the most popular Simlish music video to date. We couldn't be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise's global fan base. No performer could better represent the humor and fun of The Sims brand."
"I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed," added Perry. "It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour -- even my cotton candy video screens are in there! I always like to think of myself as a cartoon, a! nd now I 'm a Sim!"
You can find more information at http://thesims.com/katyperryand see a trailer for the game (featuring Sim Katy singing "The One That Got Away") below:
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