Katy Perry Gets Naturally Gorgeous in New Hair Care Ads

Stylewatch Style News Now

08/14/2012 at 05:00 PM ET

Katy Perry GHDCourtesy ghd

Say it aint so! Is Katy Perry entering a style era sans whipped cream-shooting bras and crazycolored hair? Because if her latest beauty ads for ghdare any indication, it seems like it.

For the third time, the singer whos been flaunting a more demure style and a simple black hairdothese days stars in the U.K-based hairstyling brands ad campaign.In the first black-and-white image (left), Perry is shown rocking short bangs while sitting at a chess board. In the second shot (center) she swings from a chandelier, while in the last photo (right) shes standing in front of a vanity and sporting a side ponytail.

The campaign, shot by Ellen von Unwerth, is not only a departure from the stars signature outrageous persona, but its also more tame than her previous ghd shoots, which featured mermaids and vintage looks, among other crazy antics.It was fun to go amore natural route after playing characters in my last ghd campaign, Perry said in a release. Ellen captured both the playful and chic looks amazingly well.

Though we already miss the over-the-top costumes, we have to admit: she does look gorgeous au naturale.Tell us: What do you think of Perrys campaign? Do you prefer her style more subdued?

Jennifer Cress

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