Katy Perry and Justin Bieber adverts banned
Katy PerrySkincare adverts featuring the stars have been banned in the UK over issues with the product ingredients.
It seems that even as two of the biggest pop stars in the world, Katy Perry and Justin Bieber aren't above advertising watchdogs heavy hands as TV adverts featuring the pair of international stars have been banned in the UK.
The singers appear in adverts for skincare product Proactiv, but it has been claimed that the British version of the product has a different formulation to the US version so it says they cannot possibly promote it.
While marketing company GRUK Ltd have insisted that the stars were sent the British version of the product, the Advertising Standards Agency have ruled that it does not back up the claims made in the adverts.
The ASA statement read, We considered the overall impression of the ads was that the celebrities were continued and regular users of Proactiv and noted the same endorsement claims were included on the U.S. Proactiv website.
"We noted the signed statements, which related to only five of the seven testimonials, said the celebrities had each used the U.K. formulation of the product for a period of only several weeks, between one and three years before the ads appeared.
"We noted the ads were targeted at a U.K. audience and that the U.K. Proactiv products had a different active ingredient to the U.S. version. In that context, we therefore considered the claims of continued use had not been substantiated. We concluded that the ads were misleading. The ads must not appear again in their current form."
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